Introduction
Besan, also known as gram flour, is an essential ingredient in various cuisines worldwide. Its versatility, nutritional value, and affordability make it a highly sought-after product. This article delves into the numerous opportunities and benefits that besan presents for wholesalers and distributors, providing a step-by-step approach to tapping into this lucrative market.
The global besan market is projected to reach a staggering USD 1.5 billion by 2028, growing at a CAGR of 5.2% during the forecast period (2023-2028). This growth is fueled by rising demand from emerging economies, particularly in Asia and Africa, where besan is a staple ingredient in traditional dishes.
Wholesalers and distributors can leverage the growing besan market to:
Besan is a rich source of essential nutrients, including:
Nutrient | Amount per 100g |
---|---|
Protein | 21g |
Fiber | 10g |
Iron | 11mg |
Calcium | 100mg |
Magnesium | 120mg |
This nutritional profile makes besan an ideal ingredient for health-conscious consumers and individuals with gluten sensitivities.
Besan's versatility extends beyond traditional Indian cuisine to a wide range of applications, such as:
Region | Market Share |
---|---|
North America | 15% |
Europe | 18% |
Asia Pacific | 55% |
Middle East and Africa | 12% |
Driver | Contribution |
---|---|
Rising demand from emerging economies | 60% |
Gluten-free trend | 25% |
Health consciousness | 15% |
Nutrient | Amount per 100g |
---|---|
Protein | 21g |
Fiber | 10g |
Iron | 11mg |
Calcium | 100mg |
Magnesium | 120mg |
Q1. What are the main uses of besan?
A. Besan is used in a variety of dishes, including curries, soups, stews, baked goods, snacks, and desserts.
Q2. Is besan gluten-free?
A. Yes, besan is a naturally gluten-free flour, making it a suitable option for individuals with gluten sensitivities.
Q3. What is the difference between besan and chickpea flour?
A. Besan is made from roasted chickpeas, while chickpea flour is made from unroasted chickpeas. Besan has a nuttier flavor and a finer texture than chickpea flour.
Q4. Is besan a good source of protein?
A. Yes, besan is a rich source of protein, containing approximately 21 grams per 100 grams.
Q5. How long can besan be stored?
A. Besan can be stored in an airtight container in a cool, dry place for up to 6 months.
Q6. How do I choose high-quality besan?
A. Look for besan that is bright yellow in color and has a fine texture. Avoid besan that is dark or gritty.
Conclusion
The besan market presents a lucrative opportunity for wholesalers and distributors. By understanding the market landscape, sourcing high-quality products, establishing a robust distribution network, and providing exceptional customer service, businesses can capitalize on this growing demand and drive their profits upwards. The versatility, nutritional value, and affordability of besan make it an ideal product to add to any wholesale or distribution portfolio.
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