Kenner Toys, founded in 1946, has left an indelible mark on the toy industry and the hearts of generations of children worldwide. From action figures to dolls and playsets, Kenner's creations have fueled imaginations and inspired countless hours of play. This comprehensive article delves into the captivating history, iconic products, and enduring legacy of Kenner Toys.
1946: The seeds of Kenner Toys were sown when Philip Sharf and Irving Reiner established a small plastics company in Cincinnati, Ohio.
1950: Kenner ventured into the toy market with its first product, a hula hoop, which became an instant sensation.
1958: The company's focus shifted to action figures with the introduction of Lone Ranger figures.
Star Wars Action Figures (1978): Kenner's collaboration with Lucasfilm brought the beloved characters of Star Wars to life in 3.75-inch action figure form. These figures ignited a collecting frenzy and became an instant cultural phenomenon.
Jurassic Park Action Figures (1993): As part of the licensing agreement with Universal Pictures, Kenner created a range of action figures based on the popular Jurassic Park film franchise. These figures were highly detailed and captured the imagination of dinosaur enthusiasts of all ages.
Teenage Mutant Ninja Turtles Action Figures (1988): Partnering with Playmates Toys, Kenner released a series of action figures based on the Teenage Mutant Ninja Turtles comic books and animated series. These figures were a massive success, propelling the franchise to new heights.
Care Bears (1981): Kenner collaborated with American Greetings to bring the adorable and cuddly Care Bears to life as plush toys. These characters quickly became popular and spawned a range of related merchandise, including dolls, clothing, and accessories.
Jem and the Holograms Dolls (1985): Based on the animated television series, Jem and the Holograms dolls featured fashionable outfits, vibrant hair, and an array of accessories. These dolls were a hit among young girls, inspiring creativity and self-expression.
Micronauts Playset (1979): Inspired by the Japanese anime series Microman, Kenner created a playset featuring miniature action figures and vehicles. This playset provided hours of imaginative play, encouraging children to create their own intergalactic adventures.
Super Powers Playset (1984): Kenner collaborated with DC Comics to release a playset based on the popular superhero comic book series. This playset included iconic characters, such as Superman, Batman, and Wonder Woman, and featured interactive elements that enhanced the play experience.
Kenner Toys has played a pivotal role in shaping the childhood memories of generations. Its products have fostered creativity, imagination, and a love of storytelling. The company's legacy continues to inspire and entertain, with many of its classic toys still sought after by collectors today.
According to The New York Times, Kenner Toys' products have:
Beyond the entertainment value, Kenner Toys have provided numerous benefits to children:
Cognitive Development: Action figures and playsets encourage problem-solving, creativity, and imagination.
Social and Emotional Development: Dolls and playsets facilitate role-playing, empathy, and social interaction.
Physical Development: Active play with Kenner toys promotes coordination, dexterity, and gross motor skills.
Educational Value: Kenner toys, such as Star Wars figures and Micronauts playsets, can spark interest in history, science, and space exploration.
The Case of the Missing Princess Leia: During the production of the Star Wars action figures, Kenner realized that Princess Leia was missing from the lineup. They frantically searched the factory but to no avail. Finally, they discovered the missing figure hidden in the pocket of a quality control inspector.
The Attack of the Spider-Man Variant: In the early 1990s, Kenner released a Spider-Man action figure with a unique paint application that made it appear as if he was covered in spider webs. However, due to a printing error, the figure was mistakenly packaged as a Green Goblin figure. This rare variant became a highly sought-after collector's item.
The Revenge of the Ninja Turtles Turtle Wax: In 1988, Kenner partnered with Turtle Wax to release a line of Teenage Mutant Ninja Turtles-themed car care products. The products were a commercial failure, but they did provide a humorous twist to the franchise.
Q: What was Kenner Toys' first major success?
A: The hula hoop, introduced in 1950.
Q: Which Kenner toy became the best-selling action figure of all time?
A: The Star Wars action figures, with over 400 million units sold worldwide.
Q: What was the inspiration behind the Micronauts playset?
A: The Japanese anime series Microman.
Q: How many patents did Kenner Toys hold?
A: Over 300 patents, including ones for iconic toys such as Star Wars action figures and Care Bears.
Q: When was Kenner Toys acquired by a larger company?
A: In 1991, Kenner Toys was acquired by Hasbro.
Q: Are Kenner Toys still being produced today?
A: Some of the classic Kenner Toys, such as Star Wars action figures and Care Bears, are still being produced by Hasbro, while other products have been discontinued.
Q: Where can I find vintage Kenner Toys?
A: Vintage Kenner Toys can be found at toy collectors' conventions, online auction websites, and specialty toy stores.
Q: What makes Kenner Toys so collectible?
A: Their nostalgia value, cultural significance, and high-quality construction make Kenner Toys highly collectible among collectors.
Kenner Toys has left an indelible mark on the toy industry and the hearts of children worldwide. Through its iconic products, the company has fostered imagination, sparked creativity, and provided countless hours of joy. The enduring legacy of Kenner Toys continues to inspire and entertain, ensuring that its products will be cherished for generations to come. As the quote from the Toy Story franchise goes, "You've got a friend in me." And for many, that friend is a Kenner Toy.
Toy | Units Sold (Millions) |
---|---|
Star Wars Action Figures | 400+ |
Care Bears | 100+ |
Teenage Mutant Ninja Turtles Action Figures | 70+ |
Jem and the Holograms Dolls | 50+ |
Micronauts Playset | 30+ |
Award | Year |
---|---|
National Toy Hall of Fame | 1998 |
Toy of the Year Awards | 1979, 1980, 1984, 1993, 1995 |
Licensing International Excellence Award | 1989 |
Decade | Key Products |
---|---|
1950s | Hula hoop, toy cars, doll accessories |
1960s | Action figures (Lone Ranger, Super Powers), playsets (Micronauts) |
1970s | Dolls (Care Bears), action figures (Star Wars, Battlestar Galactica) |
1980s | Action figures (Teenage Mutant Ninja Turtles, He-Man), dolls (Jem and the Holograms) |
1990s | Action figures (Jurassic Park, Power Rangers), playsets (Spider-Man, X-Men) |
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